6 edition of Communication campaigns about drugs found in the catalog.
Includes bibliographies and indexes.
|Statement||edited by Pamela J. Shoemaker.|
|Series||Communication textbook series.|
|Contributions||Shoemaker, Pamela J.|
|LC Classifications||HV5825 .C619 1989|
|The Physical Object|
|Pagination||x, 127 p. :|
|Number of Pages||127|
|LC Control Number||88022760|
Examples for clear campaign goals and objectives. The overall goal of the Women’s Caucus for the ICC () was to ensure that gender-based violence (GBV) linked to genocide, crimes against humanity and war crimes would be fully recognized as an international crime before the International Criminal Court (ICC). Its objectives were to ensure that (i) the Rome Statute, the Missing: Drugs. A promotional plan is a valuable marketing tool when it comes to launching a new service or product or expanding your market reach into new verticals or demographics. When planning a promotional campaign, keep in mind that a successful campaign achieves all of the following desired outcomes and goals: Your promotional message reaches your Missing: Drugs. World TB Day, marked on 24 March each year, commemorates Dr. Robert Koch’s discovery of the causative agent of tuberculosis, Mycobacterium tuberculosis. The day marks an occasion to raise awareness of TB on a global scale. ECDC gathers and disseminates resources on TB activities from Member States and releases a joint surveillance report with the World Health . Parents and teens can bridge the communication gap with a little patience and a healthy measure of R-E-S-P-E-C-T. Here are 6 tips for parents and 6 for teenagers.
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Drug Coverage and Public Opinion, In the American public got a big dose of drug coverage from the mass media. Newspapers, magazines, and television reacted en masse to the drug-related deaths of famous athletes, the pleas for reform from celebrities, and the information campaigns of public health agencies.
Published inCommunication Campaigns About Drugs is a valuable contribution to the field of Communication by: Communication Campaigns About Drugs by Pamela J. Shoemaker,available at Book Depository with free delivery worldwide.4/5(1).
Communication Campaigns Information Guide Series 3 Communication campaigns have successfully been used to change youths’ attitudes, beliefs, and behavior regarding tobacco, alcohol, and marijuana use: • Increase in adult conversations with their children about tobacco, and decreased parental use of Size: KB.
The social marketing program for preventing drug abuse is a comprehensive communications program that includes identifying the target audience, determining the communication objectives, designing the message, selecting communications channels, establishing the budget, deciding the communication mix and measuring the results.
He has co-authored or co-edited ten books, including The New Media: Communication, Research and Technology (), and The Internet and Health Communication (), both also with SAGE. He is widely published in communication science, public communication campaigns, computer-mediated communication systems, methodology, organizational and Cited by: With just a week to go until the midterm election, the nation is awash in attack ads, rallies, and campaign lawn signs.
The point of it all, of course, is to secure a. Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to Communication campaigns about drugs book by: The National Institute on Drug Abuse (NIDA), part of the National Institutes of Health (NIH), national public service campaign aims to educate teens on the link between non-injection drug use and HIV transmission.
The campaign features an innovative television spot blending English and Spanish and a Webisode series. happens, the campaign participants or supporters will be ready for more. Communicate them all at once and there's no involvement in the 'story' of the campaign.
A good campaign has to be like a book or a drama - the outcome must be important but unknown. Showing a problem may lead to concern but in itself that won't lead to Size: KB.
PERSPECTIVES ON DRUGS I Mass media campaigns for the prevention of drug use in young people merely assessed whether people had seen the campaign, had discussed the slogans with their friends, liked the idea or the slogans, or increased their Size: KB.
SAGE Video Bringing teaching, learning and research to life. SAGE Books The ultimate social sciences digital library. SAGE Reference The complete guide for your research journey. SAGE Navigator The essential social sciences literature review tool.
SAGE Business Cases Real world cases at your fingertips. CQ Press Your definitive resource for politics, policy and g: Drugs. 13 public health advertising campaigns that really were designed to shock. Evlin Kazancel; J 0 shares. Be Drug Smart public information campaign, Canada. Credit: Alamy.
11 / Ecstasy, Face Facts campaign, Australia. Credit: Alamy. 12 / NHS Smokefree campaign, : Evlin Kazancel. unlikely to accomplish either.
To succeed,a communication campaign must have a highly defined purpose. The purpose of the National Youth Anti-Drug Media Campaign is to promote the prima-ry prevention of drug abuse,which means preventing drug abuse before it starts.
The campaign focuses on primary prevention for three key reasons. First,primary preventionFile Size: KB. Social Media Campaign. Gather your friends, and help us SHATTER THE MYTHS® about drug and alcohol use by sharing on Twitter, Facebook, Pinterest, your blog, etc.
Social media has become the best way for getting information out there fast, so let’s help spread the news about drugs and drug use.
The campaign was introduced in by the Partnership for Drug-Free Kids, the ad agency Foot, Cone & Belding, and the U.S. Office of National Drug Control Policy (ONDCP), the article notes. ONDCP spent $ million to run the campaign. The communication channels of this government advertising campaign consist of integrated media activity with radio, print, outdoor, online, and in-venue advertising, public relations and promotions, and information resources such as National Drugs Campaign website () and the information line.
Drugs: campaigns World Drug Campaign. UNODC leads the global campaign to raise awareness about the major challenge that illicit drugs represent to society as a whole, and especially to the young. The goal of the campaign is to mobilize support and inspire people to act against drug use.
Communications Campaign Best Practices. brings together everything you need, from information on setting a campaign objective to measuring your campaign’s results—and everything in between.
Together, these two documents will help you define. your issue and effectively get your message out—and ultimately, help shape how Americans understandMissing: Drugs.
Having meaningful, ongoing conversations about drugs and alcohol, however, is key to helping keep your son or daughter healthy and safe. Here are 5 tips on how to talk with your son or daughter, foster mutual understanding and break through communication barriers so that you feel more connected to one another.
Choose a good time & place. Preparing for launch is massive exercise in operational planning. Proper market conditioning through medical affairs activities can have a real impact on increasing product awareness at launch, but has largely been neglected in terms of practice.
With an increased focus on medical affairs activities prior to launch, the brand team will find. State and local health departments and community organizations can also take part in the Rx Awareness campaign and use the tested campaign materials and resources to launch campaigns, support local prevention activities, and raise awareness about the risks of prescription opioids.
Read the Executive Summary for an overview of the campaign. Anti-Illegal Drugs Campaigns: What Works and What Doesn’t Work MAIN POLICY MESSAGES FROM Anti-drug campaigns cannot be won over night, and countries like the US, Colombia, Thailand, and Indonesia have been fighting illegal drugs for Targeted information, education and communication for injecting drug users and their sexual partners 8 File Size: 1MB.
The committee was asked, particularly, to consider the role of a national media campaign in preventing and reducing underage drinking. As indicated in Chapter 1, we considered two mass media campaign approaches to affect youth alcohol consumption: a campaign directed primarily at youth, to affect their drinking decisions, and a campaign directed to parents and other Author: Richard J Bonnie, Mary Ellen O'Connell, Prevent UnderageDrinking.
Information for Healthcare Professionals (Orange Book) Database of all FDA approved prescription drugs, including new and generic drugs FDA Drug Safety Communications connect consumers and.
The first edition of Public Communication Campaigns inwith William Paisley as coeditor, broke new ground in publishing about theory, research, and practice in nonprofit communication campaigns. The second edition, with Charles Atkin as coeditor, benefited from feedback about the uses and needs of the first edition.
Today, with substance use disorders and abuse increasing among young people—particularly of prescription drugs—new youth prevention campaigns like the Narcotics Overdose Prevention and Education program (or NOPE) and Shatterproof hope to recapture DARE’s excitement and spirit minus its various missteps.
from book Handbook of Drug Abuse Prevention (pp) Effective Mass Media Strategies for Drug Abuse Prevention Campaigns Chapter January with 4, Reads. The use of mass media campaigns as a drug prevention intervention is relatively common, but it is not without controversy ().Both policymakers and practitioners have debated the effectiveness of such campaigns in reducing drug use among young people, and there is a possibility that they may be counter-productive.
Printer-friendly PDF (KB) FDA’s Strategic Plan for Risk Communication. Fall Update- see Appendix II below Printer-friendly PDF of.
Nov 7, - Explore susanjdobson's board "Anti Drug Campaigns" on Pinterest. See more ideas about Anti smoking, Drugs abuse and Smoking campaigns pins.
In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K. Atkin provide readers with a comprehensive, up-to-date look into the field of public communication d to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social Missing: Drugs.
Building Our Understanding: Key Concepts of Evaluation. Applying Theory in the Evaluation of Communication Campaigns. Evaluations of communication campaigns provide an opportunity to improve interventions as well as conduct research that is theoretically interesting (Valente, ).
As health communicationFile Size: KB. Evaluations of communication campaigns provide an opportunity to improve interventions as well as conduct research that is theoretically interesting (Valente, ).As public communication campaigns continue to grow in scope and level of sophistication (Lapinski & Witte, ), the task of evaluating campaigns becomes increasingly complicated.
Decisions Cited by: Children today are exposed to tobacco, alcohol, and other drugs at increasingly younger ages. The media is rife with images that promote smoking Author: Laura Broadwell. In this fully revised and expanded Fourth Edition, Ronald E. Rice and Charles K.
Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Updated to reflect the latest theories and research, this text extends coverage to new areas, including sun protection, organ donation, human rights, social norms, corporate social 5/5(1).
Module 8: Building a Communications Strategy Introduction Communicating to voters and potential supporters through the media is a challenge for every campaign, especially in areas where the media might be controlled by other parties or interests.
But working strategically with the media can really pay off for yourFile Size: 1MB. various stakeholders in the anti-illegal drugs campaign in Southeast Asia and beyond. It offered a unique opportunity to present different views and learning experiences of other countries.
What follows are the main insights gained from the discussion. 1) Anti-drug campaigns cannot be won over night, and countries like theFile Size: 1MB. (). Influence of a Nationwide Social Marketing Campaign on Adolescent Drug Use. Journal of Health Communication: Vol. 15, No. 3, pp. Cited by: A campaign to raise awareness about heart disease and its risk factors among women and educate and motivate them to take action to prevent the disease and control its risk factors.
National Institute of Neurological Disorders and Stroke (NINDS) Educates the public about the signs of stroke and the importance of getting to the hospital quickly. Drug Free Texas is a substance abuse prevention campaign created to reduce underage drug and alcohol use in Texas.
Youth, parents and educators (including prevention specialists) can empower themselves to have meaningful conversations about substance use.The book offers a timely focus on the PESO model and its use in integrated campaigns, providing students with an understanding of today’s best practices in PR.
Numerous case studies and exercises throughout the book aid in a deeper understanding of how research, perspective, and insights can be leveraged in public relations g: Drugs.Drug education is the planned provision of information, resources, and skills relevant to living in a world where psychoactive substances are widely available and commonly used for a variety of both medical and non-medical purposes, some of which may lead to harms such as overdose, injury, infectious disease (such as HIV or hepatitis C), or addiction.